The Importance of Associations.

American life is woven with the fabric of nonprofit organizations, the impact of which extends beyond the traditional 501(c)(3) to include nonprofit associations. While nonprofit associations are member-serving, they play a critical role in serving and informing the public.

Every summer, the American Automobile Association (AAA) forecasts travel that major news outlets report. Their projection for 2020 is that travel will be down 15% over this time last year. Annually, medical associations such as the American Cancer Society release reports on diagnoses and death rates.

But this year has brought an unprecedented view into the insight and impact of nonprofit associations.

During the early stages of the pandemic through today, nearly every association has had a voice.

And, these are just a handful of the state-wide associations.

There are national, regional, and local associations that advocate and communicate on behalf of their members. From the American Medical Association founded in 1847 to the Human Services Chamber of Franklin County founded in 2010, their research, policy, and expertise are called upon and trusted.

The pandemic has brought to the fore how critical it is to have one voice to speak on behalf of a collective.

Bravo to the leaders of associations who have worked tirelessly this year. Your work and your impact is appreciated.

Article by: Kerri Laubenthal Mollard, Founder & CEO

2020-07-18T03:20:52+00:00